This post will be more educational than anything. Mainly a walk through of the brand for those of you who haven’t heard of it or have never purchased any of the clothing. I wish I can say I have never purchased anything, haha. No this brand has literally changed my life and my outlook on everything. In short LuLaRoe is a multi-level marketing type brand like many of the others, Mary Kay, Rodan and Fields etc. What this basically means is this is a brand sold by independent consultants mainly out of their homes and other media outlets. LuLaRoe has established a cult like following across America that has women of all shapes, sizes and ethnicities fighting to find the piece that will spice up their wardrobe.
How LuLaRoe is Sold?
LuLaRoe is sold by what they call “fashion consultants” who sell these pieces of clothing through their online boutiques found on Facebook and other social media outlets. These consultants also hold in home pop up boutiques where women can come in person and shop but in a different environment then one would be used to at a department store.
Meet Deanne the brain child behind LuLaRoe:
LuLaRoe was started by this grandmother and mom who wanted more time at home with her kids. She wanted a way to be able to feel successful and work from home. Deanne Stidham is the brainchild behind this clothing brand that is turned fad to phenomenon. Deanne founded LuLaRoe in 2012 with her husband Mark. She named the company after her three oldest grandchildren, Lucy, Lola, and Monroe.
This cult like brand is mostly known for its “buttery soft” leggings but with the backstory of this brand it was started with a simple skirt and social media. Deanne Stidham was quoted on her website that she had designed a maxi skirt for her daughter Nicole, and after her daughter posted a picture of the completed skirt on Instagram, her friends went crazy and all wanted their own.
The founder built the LuLaRoe brand around modesty!
The fashion site Racked writes that “modesty” was behind the brand. “As a member of the Mormon faith,” the site explains, “Stidham wanted to create comfortable clothing that was also modest for women who were unsatisfied with clothing options at traditional retailers.”
The article notes that “LuLaRoe is incredibly popular in the modesty movement,” and sites like the Modern Modesty blog and others praise the clothing for having “modest but cute” styles. But the popularity of the brand was spread to women through all walks of life, Racked notes.
To be honest this is widely part my love of the brand. As a heavier girl or a girl who had a very hard time finding clothes that made me feel good about myself, LuLaRoe is clothing I could grab out of the closet and throw on and go out in public and not have a care in the world. With some many prints and patterns my choices are unlimited. It has changed my outlook and confidence level for the better. I am not ashamed to flaunt myself and never worry what people are thinking anymore.
Leggings made of “butter”
Anyone who buys a pair of LuLaRoe leggings immediately falls in love with them. Seriously it’s like you are literally walking around naked. True story……while at work one day I got up from my chair and while over a computer screen and coffee induced coma, thought for a moment that I wasn’t wearing any bottoms. How funny is that? These leggings are so soft it feels like you have nothing on.
One of the things that get woman so excited about the LuLaRoe brand is the scarcity of the prints and patterns. LuLaRoe has limited runs for each item with a maximum of 5,000, and, some as few as 2,500, certain popular prints are very hard to find, and in high demand. So as someone who has a hard time in finding clothes, when I find my pattern I really don’t have to worry about anyone else wearing the same thing.
Also with the leggings you have what the cult call “unicorns.” Basically in a nutshell these are hard to find and funny patterned leggings. These are leggings with cool designs on them like cupcakes, dogs, fireworks and so, so many more. Women go crazy over these unicorn patters and prints. I meant how cool is to walk around in leggings with your favorite things on them.
Made for women of all shapes, sizes and ages
This has got to be the most talked about and prized declaration of this brand. These clothes fit women of all shapes, sizes and ethnicities. If you can’t find something on the racks at the department store you are bound to find a piece of clothing made by LuLaRoe that will fit your taste. Maybe you don’t like your bottom well LuLaRoe has a long tunic that will cover that! Maybe you don’t like your legs! Try LuLaRoe leggings or a maybe a Lucy or Maria to give you the confidence to take the town. I tell you the options are unlimited on what you can stock your closet with and feel good in. And it doesn’t stop there. If you have little ones, LuLaRoe has something for them too. They have leggings, shirts, dresses you name it.
If you have never heard of this brand I hope I have shed some light on the cult like followed fashion line of women across this great nation and if you already know what its about…….happy LuLa hunting!